ZFS Privacy Policy


This policy is effective as of April 1, 2024.

This Privacy Policy applies to the information and data that Zeeland Farm Services, Inc, 2525 84th Ave, Zeeland MI 49464 (  “us”, “we” “ours”) collects when you use our website or our products and services.  We value your privacy. Please read this Privacy Policy carefully before using the www.zfsinc.com (the “Website”).  The Privacy Policy contains important information regarding your privacy and how we may use the information we collect about you.

Purpose of the Policy

The purpose of this Privacy Policy is to let you know how we collect, use, store, and process your Personal Information.  This policy also describes your choices and rights with respect to your Personal Information and how to exercise those rights. “Personal Information” is any information that specifically identifies a particular individual.

Your access to and use of the Website is conditional upon your acceptance of and compliance with this Privacy Policy. This Privacy Policy applies to everyone, including, but not limited to visitors and users who wish to access or use the Website. By accessing or using the Website, you agree to be bound by this Privacy Policy.

We may amend this policy from time to time. We encourage you to review this policy periodically, as changes will be posted on this page. Your continued use of the Website after we post modifications to the Privacy Policy will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy. If you do not agree with this policy, you should not use our Website.

What Personal Information We Collect

We collect various types of information depending on how you interact with us. “Personal Information” is defined above. Information collected online can generally be categorized as anonymous or personally identifiable. “Anonymous Information” is information that cannot be connected to the identity of a specific individual. An example of Anonymous Information is that, while this Website may record the number of visits to a particular page in a given period of time, it does not necessarily tell us the names or other identifying information of every visitor. Many users of this Site will choose not to provide any Personal Information; therefore, those individuals are anonymous to us, and any data collected about their use of this Website is Anonymous Information. Other users may provide Personal Information to us. The different types of information collected are described below.

How We Collect Information

We collect Personal Information from you when you visit our Website.  Some of this information is provided by you and some is collected automatically.  We collect Personal Information in the following ways:

Personal Information you provide to us voluntarily

When you contact us through the Website, you are voluntarily releasing information to us, some or all of which may be Personal Information. For example, if you fill out a form on our Website that requires contact information   we will collect and process that information to respond accordingly.  Also, we allow you to submit photos for entry in our annual calendar. Upon submission we ask for name, physical address and email address to contact winners. To submit photos, users provide consent via a check box accompanying the submission form which is stored in the database entry. We ask that you do not send or disclose Personal Information on or through our Website unless we specifically request that you do so.

Personal Information collected automatically when you visit our Website 

When you use our Website, we may automatically collect information such as IP address, location information, browser type, approximate geolocation, and device information such as your operating system and information collected by cookies and other similar technologies, which some jurisdictions consider to be “Personal Information”. More about this type of information is below.

Google Analytics

We use Google Analytics, which is a web analytics service that provides statistics and analytical tools for search engine optimization and marketing purposes. Google Analytics uses cookies and similar technologies to collect and analyze information and report on activities and trends. Through these tools, we collect information including but not limited to the collection of device-specific information, log information, location information, cookie-related information, and visitor behavior information.  The information generated about your use of the Website (including IP address) is transmitted to Google, and this information is then used to evaluate the Website, to compile statistical reports on Site activity, and to better understand use of the Website and topics of interest among Website visitors. This service may also collect information about the use of other websites, apps, and online services. You can learn about Google’s practices at https://www.google.com/policies/privacy/partners/ and opt out of this collection and use by downloading the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout/

Cookies and Other Tracking Technologies

Cookies are small files stored on your web browser when you visit our website that assign you a unique identifier. Some cookies last only as long as you remain on the website; others, called “persistent cookies” may be stored for longer periods of time. This information enables your computer to have a “dialogue” with our Website and permits us to administer our Website more efficiently and provide a more tailored and user-friendly service to you. For example, these cookies can make browsing easier by storing your password or your preferences regarding how you use the website. Cookies collect information such as the IP address of your computer, your browser settings, and information about how you use the website. Your general location may be estimated from your IP address. As mentioned above, we use Google Analytics, which uses cookies.

All browser settings are slightly different, so to manage cookies, you should refer to the relevant settings within your browser. If you would like to opt out of cookies, you may change the settings on your web browser to reject or delete cookies. You may also find more information about cookies – at www.cookiesandyou.com.

How We Use and Share Your Information

We process your Personal Information for the following purposes:

  • To respond to your requests for information.
  • To contact calendar photo submission winners.
  • To investigate and prevent security incidents.
  • To enforce our rights, and to otherwise comply with applicable law.

We may engage trusted third party service providers to perform functions and provide services to us and to you on our behalf, such as providers of website hosting and  cloud storage.  These service providers will have access to your Personal Information only to perform their tasks on our behalf and for no other purpose.  In some instances, the Website may direct you to third party solutions for products and/or services, and the providers of those solutions may collect Personal Information. That collection and use of Personal Information is discussed below in the “Third Party Websites” section.

As explained above, we use Google Analytics to provide website analytics, and so Personal Information may be disclosed to Google for that purpose.  You can read more about how Google uses data at this link: http://www.google.com/intl/en/policies/privacy/partners.

We may also share your Personal Information with our lawyers and other professional advisors.

If we sell, transfer, or merge parts of our business, or if we buy or merge with another business, we may share your Personal Information.  If a change happens to our business, then the new owners may collect, use, and share your Personal Information as set forth in this Privacy Policy.

We may be legally required to disclose or share your Personal Information without your consent in some circumstances, for example, to comply with a court order or law enforcement. We may also share your Personal Information when we believe in good faith that disclosure is necessary to protect our rights or property, protect your safety or the safety of others, investigate fraud, or respond to a government agency, law enforcement, judicial or public authority, or other legal request, or to comply with the law.

We do not sell Personal Information.

Automated Decision Making and Profiling

We do not conduct automated decision making and profiling.

How Long We Retain Your Information

The length of time that we keep Personal Information that we have collected depends on the type of information and the purpose for which it was collected.

We generally retain Personal Information where we have an ongoing legitimate business purpose to do so, for example to provide services to you, to resolve disputes, for abuse detection and prevention, or to comply with ongoing legal obligations. We may also retain personal data if required by law. Residual copies of Personal Information may be stored in backup systems as a security measure to protect against data loss.

We will honor users’ reasonable requests to delete Personal Information to the extent we have it, though we do reserve the right to retain certain data where we are permitted to do so by applicable law.

Processing Location

Our business is located in the state of Michigan in the United States of America. If you are located outside of the United States, please note that this Site is hosted on our computer servers in the United States, therefore, your information may be processed and stored in the United States.  As a result, United States federal and state governments, courts or law enforcement or regulatory agencies may be able to obtain disclosure of your information through laws applicable in the United States.  Your use of this Site will constitute your consent to the transfer of your information in the United States, which may provide for different data protection rules than in your country. The United States may not necessarily have data protection laws as comprehensive and protective as those in your state or country of residence; however, our collection, storage and use of your Personal Information will at times continue to be governed by this Privacy Policy.

Third-party websites

This Website may contain hyperlinks to websites operated by parties other than us. We provide such hyperlinks for your reference only. We do not control such websites and are not responsible for their contents or the privacy or other practices of such websites. It is up to you to read and fully understand their Privacy Policies. You should contact the operators of those websites if you have any questions about their collection or use of information about you.


We take reasonable steps to protect the information we receive from you from accidental or unlawful destruction, loss, alteration, and unauthorized disclosure or access. We do not, however guarantee that unauthorized, inadvertent disclosure will never occur, as we cannot fully eliminate security risks associated with data breaches due to system failures, unauthorized access by third parties, or mistakes. No security measures are perfect, and so the risk of a data breach is possible.

Children’s Privacy

We do not knowingly collect or solicit personal information from children under age 18 without parental consent, unless permitted by law.  If we become aware that we have collected personal information from children under the age of 18 without parental consent (or as permitted by law), we will delete it.  If you believe that a child may have provided us with personal information without such parental consent, please contact us.

Applicable Law

Your use of the Site shall be governed by and construed in accordance with the laws of the State of Michigan without giving effect to any choice or conflict of law provision or rule. There are some states (including California, Colorado, Connecticut, Iowa, Virginia and Utah) and countries (such as those in the European Union) that have laws granting their residents certain rights related to their Personal Information. We do not currently control or process a sufficient volume of Personal Information about residents of those states or those countries in order for these laws to apply. However, if you have questions about this Privacy Policy or if you would like to request that we delete your Personal Information, please contact us using the information below.

Contact Us

If you have any questions about this privacy policy, or if you want to exercise your privacy rights as outlined above, please contact us at:

privacy@zfsinc.com, 2525 84th Ave, Zeeland, MI 49464, 800.748.0595.

You agree that notices related to this Privacy Policy or information collected through the Website may be sent to you via email.